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In 1972 Gucci became one of the first fashion houses to enter the watchmaking sector, with the creation of iconic and highly successful models that combine contemporary spirit and tradition, innovation and craftsmanship, fashion and elegance. Subsequently, in 1997, the brand presents a line of silver jewels which are followed by the collections of precious jewels and high jewelery. The new contemporary vision introduced by the Creative Director Alessandro Michele fully embraces the stylistic codes and the contemporary spirit of the Maison.