In 1972 Gucci became one of the first fashion houses to enter the watch industry, with the creation of iconic and highly successful models that combine contemporary spirit and tradition, innovation and craftsmanship, fashion and elegance. Since then, Gucci watches have always been made in Switzerland and are all mounted in the company’s watchmaking workshop in La Chaux-de-Fonds. It is thanks to this combination of Swiss tradition, with its high-quality components, and Gucci’s love for details and Italian aesthetics that the brand has been operating successfully in the watchmaking sector for over 40 years. Gucci watches are today synonymous with excellent quality and bring a touch of freshness and innovation to the world of watchmaking.