In 1983 the whole world was hit by a profound change in the watchmaking industry. The first Swatch models were born, a quartz watch made in Switzerland different from all the others, and very cheap. The cheapest Swiss watches ever seen before had a boom in sales, dozens and dozens of watch lovers from all over the world immediately appreciated the new technology and the variety of designs proposed. Swatch watches and their extremely affordable prices have become very popular over the years, giving a smile to every simple movement of the wrist.
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